For some privileged people, a great watch
does more than just tell you what time it is. Some look for timepieces
that offer a variety of features, regardless of whether its features are
more useful than others. The more complicated the features are, the more
expensive the watch gets, the better it is to wear around the wrist. Some
regard a great watch for its bling factor, like the number of diamonds
it's encrusted with. The more diamonds there are, the better it is to wear
But for many watch connoisseurs and collectors, watches that deserve to
belong among the top of the line category are those that not only offer
all those features. A great watch must also work as an accessory along
with a person's wardrobe ensemble as well his or her lifestyle.
Jewelry watches, apart from its perceived function of telling time, must
also serve to fill the following needs:
• As a durable collectible timepiece and an heirloom that may be handed
down from generation
• As a work of art that speaks of how exquisite its beauty and technical
Among chronophiles and those just starting to collect jewelry watches, the
best buys always come from
the most trusted brands, never mind if these
brands do not have the most expensive pieces or the most popular lines.
A survey recently conducted by a consumer board showed that established
brands like Cartier, Rolex, Omega still lead the market. Other choices include
jewelry watches from Franck Muller, Harry Winston, Panerai and Piaget. Consumers today prefer
timepieces to be both aesthetically pleasing and technically innovative,
combining the essence of a jewelry watch and a sports watch. And while
most jewerly watches sell for more than $1000, there is now an expanding
demand by consumers for an entry-level timepiece
that could retail for
about $300 to $700. The makers of these elaborate timepieces are
such a challenge.
Companies like Rolex, most referred to as the Rolls Royce of expensive
timepieces, has began introducing limited edition series to answer to the
growing need of consumers. Cartier, a popular jewelry watch brand
for women, also came out with their own
limited edition, the Roadster (for women). Harry Winston is trying to
balance the current demand from today's consumers between its more upscale
markets. It came out
with an everyday jewelry watch that retails
a lot less than its normal range (about $6,000), but at the
same time, it also introduced a line for its
billionaire patrons (about $20,000).
With the rise in the demand, new players are expected to enter the market.
Louis Vuitton, more famously known for its designer bags, has been
creating and retailing jewlery watches a couple of years back and
is holding ground against more established
brands. Gucci, who initially staggered into the jewelry watches market, is
now bouncing back and regaining its rightful place (Gucci jewelry watches
sell for about $1000 above). Ferragamo and Burberry, also familiar
expensive brand names, will pretty soon join the crowd and will introduce
their own line.
With its increasing popularity, the number of choices now available and
the changes in its price range, one can conclude that extravagant jewelry
watches indeed come as a priceless accessory which many can now afford to
have, if not save up for it.