King Midas learned the hard way that the
sight of own daughter immortalized in gold did little to sustain
initial burst of happiness he experienced when he discovered everything he
touched turned to gold.
But his story has done little, if not nil, to
dampen the popularity of the precious metal.
The biggest threat to gold jewelry sprung during the early nineties. The
world was obsessed with grunge music and Chuck Taylors. Silver and
platinum became d' rigueur of the fashion elite and gold jewelry like
God and punks was declared dead.
Gold jewelry has made a comeback since then. Blame it on
hiphop and JLo
but gold is back with the vengeance! The once considered fashion don't has
reclaimed its throne and stands at the top of the fashion do list.
The clamor for gold has not been limited to jewelry. It's as if King Midas
has risen from the pages of his fairytale books and relocated to China.
Currently the markets of all corners of the world are drowning from
a flood of mass produced metallic/golden
bags, belts, cloths and even makeup.
The allure of gold jewelry is very obvious. Its primary appeal stems from
what it represents wealth, luxury, power. Gold jewelry screams "I have
arrived" or "I eat sushi at Sushi Roku". Never mind if the 24K necklace
with the 12" inch pendant looks more appropriate on the wheels of your car
than your neck, its gold!
Another reason for the popularity of gold jewelry is its beauty. Let's
face it, we love shiny things. If it glitters we cannot help but go oooh
and ahhh. To be fair, skilled artisans famous and unknown have crafted
through the ages exquisite pieces of gold jewelry worthy of the necks and
fingers of gods and goddesses. Yet it is undeniable that the initial burst
of gleam from a gold piece in any form is enough to momentarily tantalize
Gold jewelry is a legitimate investment. Regardless if the piece was
bought from Tiffany's or an aunt who moonlights as a direct seller of
jewelry, it does not decrease in value over time like electronic
appliances which are rendered obsolete every six months. It serves as a
ready source of cash in times of financial hardship. Gold jewelry can be
easily pawned and converted to cash, no time is lost looking for a buyer
and the hopes of redeeming the precious item and the memories attached to
it remain alive as long as the item is under the custody of a legitimate
Gold jewelry is a status symbol. It is a thing of beauty, timeless and
infinite. It is a thing of great value.
It is valuable in itself because of the
metal's monetary value. It is valuable because it is the product of human
labor; labor from the artisan who crafted it; labor from the person who
worked hard to be able to afford it.